POWERING PERFORMANCE

FERNANDO DIMASI
CO-FOUNDER & CEO
With a strong business acumen and an eye for market trends, Fernando has long been interested in the untapped potential of Chinese consumers. He is also a seasoned traveller and a lover of fast-moving vehicles. His latest one is called “The Rocket”.

MAX YÁNG
CO-FOUNDER & HEAD OF CLIENT SOLUTIONS
Max delivers highly innovative solutions to Australian and international brands. Many of his great ideas come from chatting with his cat, ‘Elizabeth II, the Socks’. Max is also the winner of 2020 B&T’s 30 under 30 People’s Choice award.

SILVANA MONTELEONE
EA/OFFICE MANAGER
Silvana oversees administrative matters and safeguards high standards for clients. She is the bringer of joy with her positivity and wicked dance moves!

STELLA ZHENG
SENIOR CONTENT MANAGER
A marketing expert in the field of International Business. Stella deeply appreciates the value that content creation brings to customers and global/local brands. She likes to travel and spot a good Naengmyeon place while she’s at it!

KATE HE
SENIOR PERFORMANCE MANAGER
Full-time advertiser
Part-time dog sitter
Amateur skateboarder
Rock n Roll lover🤘🏽

SIMONE WU
CREATIVE MANAGER
Simone is an aspirational marketer in Multicultural Media & Communications and enthusiastic on multimedia design in marketing practices. Incidentally, she always cooks her hometown dishes for everyone to share. Motto of her: Keep creating and sharing.

MURPHY CUI
MARKETING SPECIALIST
100% ISFP/ Atypical Gemini
Murphy is a passionate digital marketing specialist and a Doggo/K-pop/Soup noodle Lover. With a keen sensitivity to digital trends and a fervour for exploring new channels, she is dedicated to continuously optimizing campaign strategies to enhance brand value on Chinese social media platforms. If you’re looking for someone to watch musicals, visit exhibitions, or enjoy coffee with, she’s your go-to person!

KIRA HUANG
CONTENT MANAGER
Kira is a content marketing strategist with experience across fashion, luxury retail, hospitality and FMCG, specialising in turning brand positioning into structured content systems that connect with audiences across Instagram, TikTok, RED, and WeChat. Outside of work, Kira shares her love for food through video creation and is always exploring new ideas around branding, visuals, and storytelling.

TANYA LI
DIGITAL MEDIA EXECUTIVE
Tanya is a former graphic designer now aspiring to excel in paid media, blending creativity and strategic thinking in all her projects. She captures stunning moments through photography and enjoys Pilates, movies, and badminton. Tanya loves adding different toppings to her milk teas, exploring bars and cafes, and traveling to new destinations. An enthusiast for exploration, she is always seeking new experiences and adventures.

DYLAN WANG
INFLUENCER MARKETING EXECUTIVE
As an ESFP, Dylan thrives on Melbourne’s diversity and vibrancy, with a passion for live music, events, and travel.
Dylan brings extensive experience in the fashion and luxury industry, combining strategic vision with hands-on execution. His expertise covers global brand campaigns and digital-first social strategies, consistently delivering measurable impact and helping brands translate creative vision into strong cultural relevance.

LIZ WANG
GRAPHIC DESIGNER
From a very early age, Liz has been passionate about creativity and storytelling. She was a kid who would sketch out characters and illustrate her daily life in comics. Now, as a professional graphic designer, her love for visual expression continues to evolve. Outside of work, Liz is also an avid surfer and snowboarder—join her in hitting the water or the slopes on the weekends!

KELLY LI
CREATIVE DESIGN EXECUTIVE
I’ve always been passionate about drawing and turning everyday moments into creative inspiration. Photography has also sharpened my sense of aesthetics, giving me a fresh perspective on visual storytelling. In my work, I bring these inspirations into social media design, creating visuals that are not only creative but also thoughtful and impactful.

RUBY WU
DIGITAL MEDIA COORDINATOR
Ruby is our new Digital Media Coordinator in the Paid Ads team, fuelled by data, algorithms, and a suspiciously strong knowledge of internet memes (especially the cat-and-dog kind). When she’s away from work, she’s rotating through her impulsive passion (currently hip-hop dancing and bouldering) or treasure-hunting in vintage shops while doing everything possible to avoid sitting still indoors.

ESTHER CHEN
DIGITAL MEDIA SPECIALIST
Esther moves between data dashboards and mood boards with ease. With a background in marketing, branding and the creative industries, she brings both structure and soul to digital media. When she’s not deep in social listening or paid ads, there’s a 99.99% chance she’s at an archival fashion pop-up, an art opening, a film restoration screening, or posting fit check videos somewhere online.

SHUMING CHEN
PUBLIC RELATIONS SPECIALIST
Shuming is a Public Relations Specialist who is passionate about building authentic connections between brands and audiences. She enjoys discovering both emerging and trending influencers, bringing fresh perspectives to every campaign. Outside of work, Shuming loves exploring good food and capturing everyday moments through her photography.

MANLI ZHANG
DIGITAL MEDIA SPECIALIST
Manli is a digital media specialist who enjoys blending creativity with data insights to create engaging and meaningful campaigns.
She loves finding inspiration through portrait photography, exploring local cafes and hidden corners of the city, and playing tennis and badminton on weekends.

MIKAELA KENNEDY
JUNIOR ASSISTANT
Mikaela is our junior assistant to Silvana with a passion for jet-setting, chic fashion, and a cheeky drink. Currently working towards a Bachelor of Law while balancing travel adventures and fun with friends!
