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There are many diverse companies on Chinese Social Media platforms and for brands that are wanting to reach out and penetrate the Chinese market, Weibo is one of China’s most popular platforms.…

Key Opinion Leader (KOL) and Key Opinion Consumer (KOC) are terms used in the marketing industry to refer to individuals who hold significant influence and sway over a specific target audience. Who…

Being known as the world’s largest online shopping day is no small feat. What originally started in the early 1990’s by Chinese university students as a kind of “anti-valentines day” has now…

Among the many festivals of China there are some that stand out as not only being an integral part of Chinese culture and tradition but should also be an essential component in…

Western brands wanting to tap into China’s vast and profitable consumer base need to understand how this market works. Western principals do not apply, especially in terms of ROI. With a population…

China has a multitude of online shopping festivals. As a business wanting to tap into China’s ecommerce market, you’ll need to understand the biggest events and develop your marketing strategy accordingly. Below…

Many brands new to China expect high returns in their first advertising venture when entering this foreign market. However, budgets are usually totally underestimated for marketing strategies to be effective, leading to…

Let’s look at WeChat and Weibo, the two most popular social media sites in China; how they operate, what their differences are and how they can be used for business. WeChat The…

In this 4th and final chapter of “The Chinese Digital Consumer” we see just how far the online world dominates daily life in China. Online purchasing in China is growing at an…

In this article from the multi-series “Chinese Digital Consumer”, we take a look at how social media operates amongst the Chinese community. Social media drives the Chinese consumer in all facets of…

Following on from our introduction to this multi series of articles on the Chinese Digital consumer, let’s investigate the vast amount of mobile users (98% of the online population) and how they…

China’s internet population surges ahead to over 800 million! Data published by China Internet Network Information Center (CNNIC), a branch of China’s Ministry of Industry and Information, reveals almost 60% of the…

With consumers utilizing social media platforms at an ever-increasing rate, collaborations between brands and influencers are now commonplace and a highly effective way to promote your brand, particularly in the Chinese market…

Imagine a dynamic online system where money transfers, advertising, coupons and delivery services all integrate seamlessly with social media for a complete online experience, and all of this can be accessed via…