On Feb 4th, we had the pleasure of showcasing how we helped over 20 brands activate during the Year of the Snake celebrations at the OMD Australia Melbourne office.
From strategic campaign planning to impactful brand storytelling, we demonstrated how brands can embrace cultural moments to engage with the Chinese audience in a meaningful and authentic way.
To deepen the experience, we invited a Chinese calligrapher to create 春联 (ChūnLián)—traditional New Year couplets symbolizing prosperity and good fortune. A perfect way to share the rich traditions of Chinese New Year and inspire new connections with this significant cultural celebration.
A big thank you to the OMG Diverse team for having us! Excited to see more brands embracing authentic and innovative strategies to connect with the Chinese audience in 2025!
