BLACKMORES

  MULTI-CHANNEL PRODUCT LAUNCH FOR BLACMORES

As the appointed media agency for Blackmores Australia Export team, China Social Solutions has had the privilege of working closely with Blackmores to elevate their brand presence and drive engagement within the Chinese-speaking community. Over the years, we’ve provided a comprehensive suite of services that extends beyond managing Blackmores’ daily social media accounts and Daigou (reseller) community groups. Our partnership also encompasses production, campaign management, and strategic amplification efforts aimed at building deeper connections with their target audience.

Key Activities

Exclusive Pilates Event: We organized a VIP Pilates session in Sydney, where influencers and media guests experienced the products firsthand in a dynamic setting, highlighting the joint care benefits.

WeChat Live Stream Exercise Session: To extend the reach, we hosted an online exercise session via WeChat live stream, allowing participants to work out with a popular influencer and instructor while purchasing Blackmores products directly from the live stream.

Influencer Engagement: Carefully selected KOLs and KOCs shared authentic content, generating organic buzz and driving awareness for the new products.

Paid Media & OOH Amplification: The campaign was strategically amplified across top Chinese platforms (WeChat, RED, Weibo) and complemented with OOH displays to increase brand visibility.

Results

High Engagement: Influencers and paid media campaigns reached thousands of Chinese-speaking consumers, generating strong engagement and interest in the products.

Brand Visibility: The campaign successfully raised awareness and positioned Blackmores as a leader in joint care among the target audience.

Seamless Execution: CSS handled the entire campaign process, from strategy development to content creation and paid media optimization.

CSS delivered a successful, multi-channel product launch for Blackmores, combining cultural storytelling, influencer partnerships, and strategic media to drive significant brand engagement.

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