FEDERAL GOVERNMENT CHINESE SOCIAL MEDIA CAMPAIGNS
Australian Federal Government has always looking for efficient ways to target Australian Chinese communities. With China Social Solutions’ help, Federal Government has finally been able to deliver messages via Chinese Social Media: Weibo and WeChat.
China Social Solutions helped the Federal Government (via their advertising agency) to send out the messages (in both image and video formats) via the Weibo advertising system generating more than 2 MILLION impressions in Australia within 30 days. The standard TVC unit attracted more than 108,000 views within 5 days and shared by more than 1,000 Weibo users.
China Social Solutions organized 4 high quality Australian WeChat Key Opinion Leaders to include Domestic Violence campaign images in their daily updates.
Because of the huge success of Chinese social media domestic violence campaign, China Social Solutions has been appointed to run many other Federal Government Chinese social media campaigns including Census and Fairwork Ombudsmen.