MEDIBANK CHINESE SOCIAL MEDIA CAMPAIGN
China Social Solutions helped Medibank to plan their first comprehensive Chinese social media campaign across both Weibo and WeChat.
As an official agency for Weibo in Australia, China Social Solutions has direct access to the latest Weibo products, and we can help our clients choose the most suitable media solutions. Due to Medibank’s high requirement of massive exposure within the Australian Chinese communities, China Social Solutions recommended Weibo Mobile App – Welcome Placement. It was a media first opportunity in Australia. This unmissable placement allows Medibank to greet Weibo users before they login to the app, which generated average 200,000 impressions and more than 500 clicks per day.
Alongside with Weibo newsfeed banners, the campaign was a great success. Medibank received great feedback from Australian Chinese communities and achieved more than 10,000 clicks on Weibo within 6 weeks.
Besides great campaign results on Weibo, China Social Solutions also sourced Australian WeChat Key Opinion Leaders (KOLs) for Medibank. Banners with QR code linking to individual Medibank sales members’ WeChat accounts, have been inserted in KOLs’ news updates, which enables viewers to directly talk to Medibank Chinese sales members on WeChat.
By running different creatives on both platforms, China Social Solutions is able to provide more insights on Chinese communities needs and wants of insurance products, which will facilitate Medibank with future campaigns.