Advertising, in its essence, is about reaching the largest number of people, in the most seamless, creative way. However, reaching a large audience can often be the biggest hurdle, so how does…
Gateway to Billion Dollar Market
It’s no secret that the Chinese market provides an enormous opportunity for local businesses. But are Australian retailers doing enough to cash in? Statistically speaking, there are two Chinese people entering into…
Tap Into Chinese New Year
For Australian and international brands, Chinese New Year is an exceedingly lucrative period to get closer to their Chinese audience. It is a time of unparalleled spending as consumers dine out, host…
Meet Australia’s First Chinese Performance Agency
Weibo, China’s answer to Facebook, WhatsApp, Instagram and every other app combined, has hit the 431 million users mark, and China Social Solutions are their official agency Down Under. The incredibly fast-paced…