RANGE ROVER

  RANGE ROVER MULTI-CHANNEL CAMPAIGN: MAXIMIZING IMPACT ACROSS TOUCHPOINTS

Celebrating the Year of the Snake like no other, another Market-First Initiative by China Social Solutions! 🚀

We’re thrilled to bring together two iconic brands: Range Rover and David Jones in a groundbreaking collaboration that seamlessly blends luxury, culture and innovation.

This campaign isn’t just about celebration; it’s about strategic storytelling and precision targeting. By creating bespoke content tailored for the Australian Chinese audience, we ensured maximum impact across multiple channels:

Chinese Programmatic Display Network: We leveraged a Chinese programmatic display network to reach the right audience at scale, ensuring the campaign reached those most likely to engage with the brand.

Social Display on RED: By amplifying the key visuals through social display on RED, we engaged high-intent users who were more likely to resonate with the luxury brand’s message.

WeChat Shoppable Edit: A special WeChat edit was created by CSS, allowing users to directly shop outfits worn by models, merging the luxury experience with seamless e-commerce.

David Jones Amplify Instore Retail Media: We executed strategic placements with David Jones’ Amplify, including in-store displays at high-footfall locations where the Chinese consumer base is strong.

David Jones Website: A high-impact banner display on the David Jones website Designer page captured the attention of high-net-worth customers, further driving the campaign’s success. This was a market first activation.

From ideation to execution; influencer & model engagement to production; and media planning to amplification, China Social Solutions has led this initiative end-to-end, setting a new benchmark for CALD marketing in Australia.

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