There are many diverse companies on Chinese Social Media platforms and for brands that are wanting to reach out and penetrate the Chinese market, Weibo is one of China’s most popular platforms. There are also a number of obstacles to overcome when opening and verifying a Weibo account, not to mention making sure the account is kept up to date with the latest promotions and information.
For brands wishing to “test the water” in the Chinese market and also for those who are already seasoned professionals, China Social Solutions manage their own Weibo Australian lifestyle account called FindAus.
With over 41k followers FindAus covers everything from fashion, entertainment, accommodation and places to explore.
Advertisers can choose from organic or paid posts with two paid options available – one that is time sensitive and will disappear from the feed within a certain time or, one that will stay on the feed after the paid campaign has ended.
There are also different post types:
– Newsfeed Banner – one image
– Carousel – 3 sliding images
– Product Display – 4,6 or 9 images (each image can have a separate landing page)
– Banner Image
The posts can link to a landing page (brand’s website), open-up in an article within Weibo itself, and can also link to an official Weibo account.
FindAus, the official Weibo account run by China Social Solutions, is a great alternative for smaller brands wishing to showcase their products and services or an additional avenue for more established brands to add to their marketing mix.